Monday, March 29, 2010

We’re All Smug B@stards Now

There’s an unwritten rule among people who write jokes. If I tell you an original joke, you are free to retell it. The first three times, it’s only polite to mention where you got it. But after that, drive it like you stole it.

Over at Marketing with Meaning, Bob Gilbreath is giving us the rundown on the sights, sounds and lessons of SXSWi10. As I didn’t get to make the trip this year, I’m grateful for the vicarious education.

In his most recent installment (at least as I write this) Bob shares some thoughts from Clay Shirky, author of Here Comes Everybody.

The central thesis of the lesson is this:

… all sharing is not created equal. While all forms of sharing can bring positive feelings, different types come at different costs.

Just go read it. I’ll wait.

It’s all true: We’re programmed to share. In addition to the cost of sharing there are the personal benefits of sharing that play an important role. Mostly those benefits are, well … social. There’s status in being the first to discover a new band, new restaurant, latest joke. Sharing is how we get credit for the discovery.

What’s new with SocMed technology is the ability to document your firstness (or at least early discovery) and track the conversation. That social status of being the bearer of useful (or at least interesting) information is not new.

Ever watch two guys give somebody directions at the same time?

Ever notice the expression on a friend’s face when he realizes you’ve heard the joke before?

Shareable information – a joke, an image, a new link – makes us feel connected. The same is true for having the beta version of the latest game or the scoop on a new product launch.

It makes us feel plugged in. Give your audience something they not only can share but gain status from sharing and you’ve made a friend. Make enough friends and you’ve got an army. Raise a large enough army and … well, y’know.

So the challenge is this: What do you have that the audience of your audience wants?

Image Cred

Sunday, March 14, 2010

BlogWell Cincinnati April 7th 2010

One of the best professional development series in social media is coming to town with BlogWell Cincinnati April 7th at the Duke Energy Center. It’s an impressive line-up of professionals using social media to advance the business objectives of their respective organizations. The line-up is heavy with practical experience and you can expect lessons that will apply beyond the digital realm and into any community-building, marketing, public relations or communication discipline.

So why am I posting their brochure in this space?

Cincinnati Social Media is proud to be a partner in presenting the half-day event. You can find more details here, and if you’re a member of the CincySM group over at LinkedIn, we can swing you a discount on attending. The registration code is here.

For those of you scoring along at home:

Lisa Hoffman on how Duke Energy manages real-time response during weather emergencies and leverages down time to build awareness.

Blair Kleinof of AT&T covers how one of the world's largest communications companies uses social media.

Ed Nicholson, the PR guy at Tyson Foods, describes building a community around the issue of hunger.

David Witt, another public relations pro, will talk about what General Mills does to create conversations with influencers.

Virginia Suliman of Hilton Worldwide will outline Hilton’s global social media strategy for 3,400 hotels under nine different banners.

Lionel Menchaca, chief blogger at Dell, will talk about how they’re leveraging communities to drive e-commerce.

A little hometown presence as Anitra Marsh, global ER manager at Procter and Gamble shares some lessons from several P&G Beauty case studies.

And another PR case study from Kelly Voelker, brand manager for PR and social media describes her experience using social media to inform customers during a product recall.