Election Year DNT Parable - Facts are The Enemy of Truth

The Penultimate Part (we think - there is a weekend coming)


So what do our two parables have in common?

- They both involve former vice presidents running for president.

- They both involve embarrassments that happened in front of lots of people with access to the tools of mass communication.

- They both are based on …

… wait for it …

… lies.

In our first parable, Bush’s fascination was not with the existence of barcode scanners but with a software product that was able to read UPC codes even when torn or partially obscured. Judging by the performance I see in the self-scan aisle of my local mega-low-mart, this technology remains intriguing. I swear, a single drop of condensation on the frozen peas and, well, you know.

In our second, it seems that Erich Segal had NOT based his character on Al Gore. What?

But he had told him he had. That is actually what Gore said to the folks on the plane: That Segal had TOLD him he had based the character on him.

In fact, Segal told anyone else who would listen that the Ryan O’Neill character (for you movie fans) was a composite of Gore and his college roommate. Some guy named Tommy Lee Jones.

Tommy Lee Jones as a roommate still doesn’t punch your “cool” ticket? I give up.

But what about Gore’s claim that he invented the Internet?

Well – surprise! – as it turns out he didn’t.

I mean he didn't claim that he did.

What he actually claimed was to have “taken the initiative” to create the Internet. That claim, by the way, was supported by no less than who most people say is the guy who actually did invent the Internet.

What Gore was probably talking about was his authorship of the legislation that made it all possible.

Hmmm.

How could so many people be so wrong?

Next … How to Avoid (Maybe) Falling into the Wrong Dominant Narrative







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Election Year DNT Parable -- The 2nd Part

In 2000, Al Gore was running for election as president. As a sitting vice president, he too lacked the luxury of running against the current administration. In Al Gore’s years in Washington he had been many things: a VP, a senator, a congressman, the son of a prominent senator … and a killjoy. Tennessee-bred and Harvard-educated Albert Gore Jr. had a well established (and earned) reputation as a policy wonk. A nerd. A worry ward. I could go on.

Cut to: A casual conversation with reporters on a campaign plane. Gore mentions that the novelist Erich Segal – a professor at Harvard during Gore’s college years – based his character of the male lead in the screenplay-cum-novel-cum-screenplay Love Story on … Albert Gore Jr.

Obviously, in a desperate attempt to make himself less of a square, Gore had latched onto a pop culture icon from his youth in an attempt to make himself seem less of a nerd. The pressure of the election had made him a fabulist.

Cut to: An impromptu speech Gore gives to some supporters in which, asked about the “information superhighway” (remember that?) he says he invented the Internet.

Torrents of laughter. He’s a politician for pete’s sake! A nominal lawyer, but inventing the Internet?

The FREAKING INTERNET?!

A combination of Clinton fatigue and the lack of any overriding national issues (plus some well-placed social referenda and a few shenanigans in ballot-counting) would cost Gore that election. But the image of Al Gore, Fabulist played a large part. Even after an Academy Award (screw ‘em, I’m not putting the trademark on it) and a Nobel Prize, it dogs Gore’s reputation to this day.



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An Election-Year Dominant Narrative Parable ...

... in Four (or so) Parts

Part The 1st





In 1992, George H. W. Bush was running for re-election as president. During his years in Washington, Bush had been many things: a president, VP, congressman, DCI, the son of a prominent senator, chairman of the RNC. He also had a well established (and earned) reputation as a stick-in-the-mud fuddy-duddy. In primary debates eight 12 years earlier, Bush, himself, had called the supply-side economics of Ronald Reagan “voodoo.” His strategy – and that of his party – was to tell the people, and therefore the voters, that the corner had been turned. Kind of like “prosperity is just around the corner” but without the emotional commitment. The knock on Bush was that he was out of touch. This scion of New England aristocrats and darling of the Texas oilmen simply didn’t understand the life of common people.

Cut to: The grocer’s convention. At a display of the latest technology, dutifully videotaped and broadcast by the networks that evening, the sitting president of the United States seemed mystified by a simple barcode scanner. Now anybody who had been in a supermarket in the ten years prior knew how a barcode scanner worked. Clearly this guy was just as out of touch as his opponents said, right?

Then, to a mantra of “It’s the Economy, Stupid” the out-of-touch tag would send Bush into retirement four years earlier than he had planned.


Image Cred


Next: Does the Show Fit the Other Foot?



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This Made Me Cry

And not in the good way. Try Here: http://usedwigs.com/video-stop-sign-designed-by-committee/


Via Seth Godin's blog.




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Friday Freakin' Sells Out

I will forgive Bobby Sherman for selling out like that ... NEVAH!






Just sayin'



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Selling Out

Earlier I took excessive umbrage at Jim Morris’s characterization of pop icons being “ruined” by their use (or over use) in advertising. This is not about that point, but rather about my defense of artists for making exactly as much money as possible from their work.

Why does that irritate people? A perfect DNT narrative right at my feet and I missed it.

One of the great challenges of what we used to call new media is that if you want to play, you have put some skin in the game. The business schools may still talk about managing a brand, but all you really can do is guide it. Then it goes out in the world and becomes its own thing.

Companies don’t own the brand anymore. At best, it’s like one of those joint custody decrees where she keeps buying them the latest cell phones and telling you the wrong time for the soccer game and … and … I digress.

But parents of teenagers will recognize this pattern.

Customers, just like music fans, feel ownership of the brand. I know guys who were Porsche aficionados for 30 years who scoffed at the thought of “their” brand introducing an SUV. They swore it would never fly. Well the Cayenne did. And it does. And it carries your groceries, too. Now, no matter where you live, you can get home before the ice cream melts.

The guys I knew, the Porsche fans, weren’t prepared for the change. Not a clue where they are now on the acceptance curve, but at that moment, they were disappointed. The Porsche brand meant something to THEM that was violated by four-wheel drive and room for groceries.

Just like Beatles fans and gym shoes.

So what about your audience? What’s their expectation? What’s their dominant narrative about your brand? And how do you get them to where you need them?



Still …

Springsteen? Really?





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Sadly Ecstatic That Their Heroes Are News

Over at Advertising for Peanuts, Jim Morris has a bug where one prefers a bug not to be. He’s got a rant up about all the images and songs and idols of his youth that he believes have been “sold out,” willingly or not. He takes on falling pianos (a staple of Warner cartoons), morphing (that was cute the first time), talking babies (ditto) and – for reasons I swear I don’t understand – Bruce Springsteen.

Them’s fightin’ words.

There’s no argument that mass media advertising is in serious need of another creative revolution. Talking babies. Talking animals. Yadda-yadda-yadda. As Hal Walters observed [at a link I can’t find], it’s like the 1995 Super Bowl was a campaign and now all we’re seeing are the pool-outs. But sometimes (see image) it’s done right.

Still, Morris’s rant against artists like Dylan and The Who (among others) is beyond the Pale. There’s a dominant narrative that something is either “art” or “commercial.” This narrative must be refuted at every opportunity.

What was the Sistine Chapel if not advertising? Did Mozart compose what he liked or what the Habsburgs would fund? Who paid Toulouse-Lautrec’s bills, anyway?

Writers tend to focus on songwriters in these arguments. When was the last time you heard a writer complain about Fitzgerald going to Hollywood or Arthur Miller reworking scenes after previews?

Me neither.

As Dr. Johnson famously wrote: “No one but a fool ever wrote except for money.”

Present company excluded, of course.

But anybody with a beef against Townsend or Dylan or Beethoven for that matter for profiting from their own work ought to re-examine their understanding of what a work product is.

Or, if it’s easier, I can provide an address where they can mail their paychecks if it helps them sleep at night.

I’ll assume that burden for them.



P.S. – Springsteen? Really?


Image Cred: Hal Walters

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A Seat at the Table

Bill Sledzik goes after that windmill one more time and it looks like he’s building speed. Based on his other posts, he just may get it started. Started, but not done. That will take another generation and we only have ourselves to blame.

A few years ago I was invited to participate in a PRSA panel discussion called “Getting a Seat at the Table.” I was invited by somebody who knew me specifically for my contrarian perspective on this issue.

The thesis of the discussion was that PR counsel should be involved in corporate decision-making. How can we manage an organization’s reputation effectively if we don’t get to influence the decisions made by senior management? Obviously every organization should immediately promote its senior PR … whatchamacallit … to the executive committee or board of directors.

That’s not the ol’ perfesser’s point, but that’s what some will take from it. So I get to tell my story.

This was roughly 2003. The dot-com crash was behind us but most organizations were still feeling their way around the whole digital thing. [Weird that seems so long ago.]

S’anyway …

The dominant narrative about PR folks is that we are really good communicators but lack judgment. We don’t get respected and we don’t get consulted. After all of the usual arguments, it was my turn to speak. I had some hastily prepared remarks but hearing the applause lines my colleagues had exploited, I felt obligated to offer a little quiz.

“Let me see a show of hands,” I began. “Who thinks PR should own the corporate Web site?”

Nearly every (other) hand in the place went up.

“How many of you with your hands up know how to write code?”

Hands went down. I was on to something.

“How many of you think general management should consult PR before changing its distribution model?” Again, lots of hands.

“Great. How many know what your company spends on inbound and outbound freight as a percentage of net revenue? Or on telephone service?”
There were a few knowing giggles, but mostly silence.

What I was trying to get at was that if professionals of any discipline want to get involved in general management – if you want a seat at the proverbial table – you have to earn it. You can’t earn it as a profession, but as an individual. You don’t get invited to the board room for what you can learn, but for what you can offer.

If and when you get a seat at the big kids’ table, pay attention. Meanwhile, learn as much as possible about your entire business so when you get there you have a perspective that matters.


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Customer Service is Public Relations

Eric brings up an interesting point. An industry with an outdated business model has a couple of choices. Filing lawsuits against its customer would not be my first choice but ... not my business.

On the other hand, it ain't just the music business.

And me without a camera: I was in a fastfood resaurant today and saw a sign -- printed in black in 32-point type black on standard letter:

Problem with your order?
Call 614-xxx-xxxx.

How hard is this? Isn't it already the dominant narrative that people who work in food service are powerless? Now the management of this particular franchise is telling me they can't even fix a missed order of fries without an escalation.

Thankfully, my fries arrived on time and just as soggy as ever.

But still ...


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Commitment Issues

OMG!! It’s teh MAD MEN!!1!

I watched it once last year. It was fine. Actually, it was better than fine, but I have commitment issues when it comes to well written television dramas.

Especially when they’re on free TV or basic cable.

Every new season (or summer season as the case may be) brings a new “serious” drama that all the “serious” people are watching. Last year it was Madmen. I checked it out once (the episode where the one guy won the one award and then he and the one gal [his wife?] got all liquored up and fell asleep about dawn).

Yeah, that was good one.

Okay, maybe I wasn’t paying as close attention as I should have. But can you blame me? Usually this year’s “serious” show is next year’s “hey wasn’t that guy in that one thing …?”

Let’s make a bargain: I’ll be more open to committing when the networks are. Tell us up front you’ll give a show a solid run … eight, 10, 12 episodes … and I’ll think about giving it a serious try before it gets all those Emmy nominations.

If I can stay up 'til 11:00.



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