Tuesday, September 16, 2008

Image Really Is Everything

Science seems to support it.

People get an image in their brains and – try as they might – it influences everything that comes after. The “zombie” language in this article by Carl Zimmer is a little sensational, but there’s a genuine truth beyond the scientific facts presented.

There’s a term for that … umm … let’s just call it the Dominant Narrative.

As individuals, we need to be aware of how perceptions shape our decision-making. As communication professionals … well, you know.

No comments: