Everybody -- well most people -- wants to do the best-right thing. But we all make compromises everyday and corporate social responsibility is no exception. If an economic enterprise doesn't gain some tangible advantage from its good works, it violates the laws of nature for it to spend any resources pursuing them.
If that sounds cynical, it's not. But yeah, it does sound cynical.
This message brought to you by a child's vocabulary list from not long ago. I was asked if philanthropy meant "doing good works for the benefit of others."
"No," I said. "That's charity. Philanthropy is when you pay to have things named after yourself."
This is not a criticism of CSR or public philanthropy. It was simply inspired by this.
Are you gettin' it?
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