Adding to below:
Human beings are funny creatures. We tend toward consistency. Unless suffering from some sort of sociopathic disorder, once we make a promise it takes a strong reason to change our minds. I learned this early.
One of my first jobs – still in college – was working in electoral politics. The official I worked for told me that the key was to ask: Can we have your vote?
It’s human nature to justify a commitment, which makes it that much harder for competing messages to change your mind.
The Obama campaign goes beyond commitment all the way to involvement.
This is the future, no matter what your politics.
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