When you’re known as a winner – when that’s part of the Dominant Narrative about your organization – people are attracted to you. Some of those people are professionals who are potential employees. Others are consumers or end-users who are your potential customers.
Those smart guys at Wharton have measured the effect of a successful athletic program on a university’s student applications. Having a team that just makes it onto the bracket nets the college’s admissions department a one percent increase in applications. Survive all six rounds to win a championship and you get a better than seven percent bump.
Football champions fare just about the same. More here.
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