The thing about a Dominant Narrative is that once you get the big ball of public perception rolling your way even the simplest of messages work for you.
Daniel Lally is vice president of Pinger PR at Powers, the public relations arm of The Powers Agency, in downtown Cincinnati.
A public relations and brand strategy professional with more than 20 years experience in national media, agency, corporate and government practice, previously he was senior public relations consultant for HSR Business to Business Inc. There he provided communication and strategic counsel for clients in the financial services, telecom, and energy industries; and led crisis communication for organizations as diverse as durable goods manufacturing and call center operators.
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