Making the Dominant Narrative Yours ...

... sometimes comes down to an image. At our shop we have a little team meeting first thing Monday mornings to share priorities for the week. To keep the conversation lively, we usually wrap up with plays of the week, which include an open division. The open division is basically things we've seen other agencies or organizations do that we admire or from which we can learn something.

They have to be current but they’re not always new.

Here’s an image for “clean” coal that’s popping up on outdoor locations all over the Buckeye State. What are they trying to establish as the Dominant Narrative?

Could be a contender.