Tuesday, April 8, 2008
The F-15 Project™
The F-15 is America’s proof to the world that if you put a big enough engine on it, you can make a brick fly.
A retired F-16 jockey-cum-airline pilot told me that once. Okay, he probably didn’t invent that line and it probably didn’t start with this particular aircraft but it is what it is.
Welcome to the F-15 Project.
If you go to business school (I didn’t) they tell you on like the third day that sunk costs are not a consideration. Sunk costs are just that: sunk. That’s money you spent last year. It ain’t comin’ back.
If you stay in this business long enough – say a month or two – you will find yourself in a meeting where somebody makes a case for driving a product by sheer force of will.
And promotional budget.
Remember this guy?