Scribbled this during a brainstorming this morning.
My father-in-law (yes!) gave me some advice that I actually took. Before the wedding he told me, “If you ever feel like you’re in a 50/50 relationship chances are you’re not doing your part.”
That advice applies to many, many relationships: not just your spouse but your client (or your agency), your customer, your boss, your employee, neighbor, that guy in accounting …
But not your printer. We have to draw the line somewhere.
Notice neither player is specifically labeled in the elegant tableau above.
We are in an era of sophisticated consumers who demand value. If your customers – internal or external – are just getting their money’s worth, they’re not getting enough.
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